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INFO & INSPO

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Oatly Wants to Update Santa’s Christmas Eve Milk-and-Cookies Tradition
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Oatly Wants to Update Santa’s Christmas Eve Milk-and-Cookies Tradition

Oatly’s festive campaign swaps traditional milk and cookies for oat milk and croquembouche. Featuring a taste test with 31 professional Santas—96.7% of whom preferred oat milk—the campaign showcases its results in a playful 60-second video airing on social media and in theaters. Complemented by witty out-of-home ads, Oatly’s “Update Milk” platform reimagines holiday traditions with a plant-based twist.

Marketing Dive 12/11/24

Your Pet Can Submit a Christmas List Too: How to Write to 'Chewy Claus' This Holiday Season
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Your Pet Can Submit a Christmas List Too: How to Write to 'Chewy Claus' This Holiday Season

Chewy Claus returns to bring holiday magic to pets and their families! Pet parents can submit their furry friends’ wishlists online, and for every letter, Chewy donates one pound of food to nonprofits, up to 600,000 pounds. Partnering with Best Friends Animal Society, Chewy is making the season brighter for pets in need while spreading joy to households everywhere.

USA Today 11/30/24

White Claw Grants Holiday Helicopter Wishes
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White Claw Grants Holiday Helicopter Wishes

White Claw’s “Home for a Claw” campaign offers free helicopter, jet, or boat rides, encouraging fans to reconnect with loved ones. A 60-second ad featuring comedian Brittany Broski surprises one winner with a helicopter ride home. The campaign celebrates spontaneous connections over material gifts, aligning with White Claw’s playful brand spirit.

PRWeek 12/6/24

Want to Look Inside Santa's $1.2 Million Cabin? Here's How to Take a Zillow Virtual Tour
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Want to Look Inside Santa's $1.2 Million Cabin? Here's How to Take a Zillow Virtual Tour

Zillow invites fans on a virtual tour of Santa’s $1.2M North Pole cabin, decked out with festive decor, a hot cocoa bar, and sleigh parking. This charming annual tradition blends real estate fun with holiday cheer, showcasing Santa’s magical home in a snowy wonderland.

USA Today 12/12/24

Krispy Kreme Heads to Who-ville For Its New Holiday Doughnut Collection
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Krispy Kreme Heads to Who-ville For Its New Holiday Doughnut Collection

Krispy Kreme’s holiday collection channels Grinch-inspired whimsy with three new doughnuts: Grinch, Grinchy Claus, and Cindy-Lou Who Merry Berry Tree. Returning favorites like the Santa Belly Doughnut complete this festive lineup, perfect for sharing—or keeping to yourself.

FoodSided 11/25/24

Pepsi Promotes New Gingerbread Flavor with Baking Show Starring Shaq
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Pepsi Promotes New Gingerbread Flavor with Baking Show Starring Shaq

Pepsi Zero Sugar Gingerbread Mini Cans bring holiday cheer with festive flavors like brown sugar and cinnamon. To celebrate, Shaquille O’Neal hosts The Mini Holiday Baking Show, adding humor to a baking competition. Available via TikTok Shop or a giveaway, the limited-edition flavor is a sweet twist on the season.

Marketing Dive 12/4/24

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