hotsheetDuolingo ‘Killed’ Its Mascot with a Cybertruck, and it’s Going Weirdly Well
Duolingo’s latest stunt has the internet talking—because their beloved green owl, Duo, is dead. In a viral social media campaign, the brand first teased mysterious causes before revealing he was hit by a Cybertruck. But fans can help revive him by completing lessons, turning guilt into engagement. With searches up 58% and downloads surging, it’s safe to say Duo’s haunting tactics are working!
TechCrunch 2/18/25