Parsippany, N.J., April 25, 2016 – Today, Coyne Public Relations announced their selection as agency of record for Babiators, a leading children’s retail brand specializing in high-quality, safe, durable and stylish accessories for babies and kids. Effective immediately, Coyne will provide public relations strategy for the growing brand and its premier products.
Coyne is tasked with elevating awareness and excitement around the Babiators brand and their product suite including signature Babiators Aviator Sunglasses and Aces Aviator and Navigator Shades. The agency will continue to build strong, meaningful awareness through traditional media relations, blogger engagement and creative activations to broaden the reach of the brand’s messages, which includes an emphasis on the education and awareness of the importance of sun safety for children’s eyes.
“We are excited to partner with Coyne as we continue to build the Babiators brand,” said Molly Fienning, Co-Founder, Babiators. “We believe their creative thinking and expertise is perfect for generating the buzz and awareness that will take Babiators to the next level.”
Babiators, celebrating its fifth birthday next month, is one of the fastest growing companies in children’s products with over one million pairs of sunglasses sold. Its stylish sunglasses have a devoted celebrity following and resonate with millennial moms because they are safe, durable and awesome. With 100% UVA and UVB protection and made from flexible materials that won’t break when bent and twisted, Babiators offers a unique Lost & Found Guarantee™ on its sunglasses – if they are lost or broken within the first year of purchase, the company will send a replacement for free.
“We are thrilled to embark on this partnership with Babiators to further its position as a premier children’s brand,” said Susan Murphy, Vice President, Coyne Public Relations. “We look forward to working with the team to not only create buzz for its great products, but to educate parents on the importance of sun safety and how to protect little eyes.”
ABOUT BABIATORS
Babiators is the leading children’s sunglasses brand, making safe, durable and awesome shades for babies and kids. Named one of Forbes Magazine's 100 Most Promising Companies in America, Babiators is on a mission to protect kids’ eyes from the sun while they’re out exploring the world. The company also guarantees all its products against loss and breakage. Babiators products successfully retail in over 3,000 doors and 50 countries, including Nordstrom, Dillards, Von Maur, Dick's Sporting Goods, Academy Sports and Buy Buy Baby.
ABOUT COYNE PUBLIC RELATIONS
Coyne Public Relations is one of the most sought-after full-service integrated public relations agencies, partnering with an impressive collection of global brands. The agency consistently displays the knowledge and creativity that has made it one of the fastest-growing independent agencies. For 25 years, Coyne PR has been raising the profile of brands with impactful campaigns, cause marketing programs, sponsorship activation and crisis management. Coyne PR has earned more than 750 industry honors in the past decade, including Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report. The agency is also a member of the Worldcom Public Relations Group, the world’s leading network of independently-owned PR firms.
ABOUT THE COYNE AGENCY
The Coyne Agency is a full-service firm with specialists in a variety of industries and integrated services, including public relations, advertising, social media and digital marketing. We create impactful campaigns that drive visibility, engagement and growth for the world’s most-trusted brands. Prominent clients include The Walt Disney Company, Hard Rock International, Red Robin Gourmet Burgers, Chrysler, Shell Lubricants, Columbia Business School and Pfizer. Fueled by the agency’s mission to be the best place to work, employees deliver high-profile programs that drive visibility, engagement and growth for many of the world's most-trusted brands. The agency’s idea-driven, creative culture was recently honored among AdAge’s Top 50 Best Places to Work in Advertising and Media.
