CeraVe was honored at the 2025 PRWeek U.S. Healthcare Awards, winning Best in Social Media and/or Influencers – OTC for its “CeraVe Embarks on a Multi-City Drama Free Cleansing Tour” campaign. The initiative engaged Gen Z audiences through dermatologist-led education in key cities, including New York, Chicago, Nashville, and Atlanta, reinforcing CeraVe’s commitment to accessible skincare expertise.
The campaign generated more than 60 million video views, distributed 25,000+ products, and drove a 70% increase in social engagement, making it one of the brand’s most successful social activations to date.
“This campaign was a perfect example of how brands can connect with audiences in meaningful ways,” said John Gogarty, President of Coyne PR. “By combining dermatologist expertise with engaging, on-the-ground activations, CeraVe truly resonated with Gen Z and reinforced its authority in skincare. We’re incredibly proud to have played a role in bringing this vision to life.”
The PRWeek Healthcare Awards celebrate the most impactful and innovative healthcare communications campaigns in the industry, recognizing excellence across a variety of categories. In addition to CeraVe’s win, Coyne PR was named a finalist for Outstanding Agency Practice, marking its fourth consecutive year of recognition.
For a full list of winners, please visit the PRWeek website.
ABOUT THE PRWEEK HEALTHCARE AWARDS:
The fourth annual PRWeek U.S. Healthcare Awards + Conference will showcase and celebrate the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors. Healthcare is an essential part of the PR economy, spanning pharmaceuticals, hospital systems, public health, medical devices, care providers, health technology, digital health and health equity. PRWeek’s Healthcare Awards honor the best practice spearheading one of the most dynamic, innovative and important areas of the PR industry and provide inspiration everyone can learn from and aspire to emulate. PRWeek’s Healthcare Conference will cover this specialist area of communication that has taken on an even more crucial role in the ecosystem in a post-COVID world, with many stories told through a healthcare lens.
ABOUT COYNE PUBLIC RELATIONS:
Founded in 1991, Coyne PR is a leading independent public relations firm in the United States, thriving in the global communications landscape. Our firm is committed to excellence and innovation and delivers impactful strategies and creative solutions for some of the world’s most prestigious brands. Our team of more than 150 professionals, based in vibrant New York and New Jersey offices, collaborates across a network spanning 115 cities, 49 countries, and six continents, thanks to our partnership with The Worldcom Public Relations Group. At Coyne PR, we pride ourselves on navigating the complexities of a rapidly evolving media environment, ensuring our clients achieve their communication goals with precision and flair. Our work, recognized with more than 1,000 industry awards, reflects our dedication to creativity, strategic planning, and exceptional service. To discover how Coyne PR can elevate your brand’s message and connect with global audiences, visit coynepr.com/industry/healthcare.
