As originally posted by O’Dywer’s
Coyne PR and Pacira BioSciences have joined forces on a project addressing the effects of the continuing opioid epidemic in the U.S. Part of Pacira’s unbranded Choices Matter campaign, the project began as a series of three short testimonials illustrating the problems that can result from legal opioid prescriptions when the dangers of these medications are not understood. Coyne and Pacira eventually expanded it into a 40-minute documentary, “Gateway,” that is intended to offer a new view of how overprescribing opioids can have such consequences as addiction and dependence. The documentary, which had its LA premiere last month, has already won the best documentary feature prize at the LA Movie Awards and received an award of merit for documentary short from the Impact DOCS Awards.
