Coyne Public Relations, a leading full-service communications agency, proudly announces its remarkable achievement of securing three prestigious wins at the 2024 PRNEWS Platinum PR Awards. The agency was recognized for its groundbreaking work with The V Foundation for Cancer Research, MiraLAX, and Orangetheory Fitness, further solidifying its position as an industry leader in creative and impactful communications.
The PRNEWS Platinum PR Awards celebrate the finest communications campaigns, shining a spotlight on the organizations that take bold steps to achieve measurable results. Coyne PR’s continued success in this esteemed awards program underscores its ability to deliver innovative, results-driven campaigns for its client partners.
“Don’t Give Up…Don’t Ever Give Up!”: The 30th Anniversary of The V Foundation
Coyne PR was honored in the Pro Bono Campaign category for its powerful work with The V Foundation for Cancer Research, commemorating the 30th anniversary of Jim Valvano’s legendary ESPY speech. The campaign brought Valvano’s message to a new generation, engaging diverse audiences while addressing disparities in cancer research, particularly among female oncology researchers. The initiative not only honored Valvano’s legacy but also contributed to a significant increase in donations.
MiraLAX Exposes the Gut Gap
In the Integrated Communications (Marketing & PR) category, Coyne PR’s work with MiraLAX broke the stigma surrounding constipation through humor and cultural relevance. Partnering with comedians Abbi Jacobson and Ilana Glazer from Broad City, the campaign dubbed “The Gut Gap” brought the topic of gut health to the forefront, generating over 1.2 billion media impressions and significantly increasing unaided brand awareness among millennial women.
Orangetheory’s “WTF is OTF?!” Comedy Event
Coyne PR also took home the award in the Pop-Up Experience category for its creative campaign with Orangetheory Fitness. The agency orchestrated a one-of-a-kind event blending comedy and fitness to combat “gym-timidation.” With comedian Hannah Berner leading the charge, the “WTF is OTF?!” event generated significant buzz, breaking down barriers to fitness participation and reaching millions through social media.
“We are beyond thrilled to have been recognized with three PRNEWS Platinum Awards,” said John Gogarty, President of Coyne PR. “These awards are a testament to the creativity and dedication of our team, and the strong collaboration with our amazing client partners. We look forward to continuing to push boundaries and create impactful campaigns that deliver measurable results.”
The 2024 PRNEWS Platinum PR Awards ceremony took place on October 8, 2024, in New York City. For a complete list of winners, visit here.
ABOUT THE PRNEWS PLATINUM PR AWARDS:
For over two decades, the Platinum PR Awards have been hailed as the most coveted and competitive award in the communications space. The winners of this world-renowned recognition program represent the best of the best – those who have reached the pinnacle of innovation and industry knowledge. The individuals, teams, and campaigns honored as preeminent forces in PR not only earn the sought-after Platinum Awards trophy but also a place in public relations history. To win you have to be bold, have an X-factor, and achieve groundbreaking results.
ABOUT COYNE PUBLIC RELATIONS:
Founded in 1991, Coyne PR is a leading independent public relations firm in the United States, thriving in the global communications landscape. Our firm is committed to excellence and innovation and delivers impactful strategies and creative solutions for some of the world’s most prestigious brands. Our team of more than 150 professionals, based in vibrant New York and New Jersey offices, collaborates across a network spanning 115 cities, 49 countries, and six continents, thanks to our partnership with The Worldcom Public Relations Group. At Coyne PR, we pride ourselves on navigating the complexities of a rapidly evolving media environment, ensuring our clients achieve their communication goals with precision and flair. Our work, recognized with over 1,000 industry awards, reflects our dedication to creativity, strategic planning, and exceptional service. To discover how Coyne PR can elevate your brand’s message and connect with global audiences, visit www.coynepr.com.
