Today, Coyne Public Relations announced it has been selected by Fairleigh Dickinson University (FDU), the largest private university in New Jersey, to provide public relations support. With this partnership, Coyne will support and enhance the school’s existing efforts to elevate its overall brand awareness.
“As our university expands its global footprint – amidst a record-breaking capital campaign – now is the time to promote our advancements and further distinguish ourselves from our peers,” said Luke Schultheis, Ph.D., Vice President for Enrollment, Planning and Effectiveness, Fairleigh Dickinson University. “We are confident that, through our partnership with Coyne PR, prospective students, parents, teachers and guidance counselors will become even more familiar with FDU’s ability to provide the personal educational experience of a small university with all the benefits of a large university.”
As a school on the rise, FDU has recently secured a host of recognitions for its offerings, including:
- Rated as one of the top 15 four-year hospitality management programs in the U.S. by the Princeton Review;
- Named FDU the best nurse practitioner program in N.J. by Nursejournal.org;
- Ranked #12 on the GradReports list of the 25 Best Colleges for Criminology; and
- Ranked by U.S. News #20 in Best Value Schools.
“In just our short time working together, we’ve been so impressed by FDU’s offerings, from its new School of Pharmacy and Health Sciences to its established and world-renowned International School of Hospitality and Tourism Management,” said Linda Bernstein Jasper, Senior Vice President at Coyne PR. “While we’ve already secured several quick wins out-of-the gate, these are just stepping stones toward building long-term, sustained awareness of the school and its transformation of the lives of the students it educates.”
As one of the only agencies with a dedicated higher education practice, the FDU brand will benefit from the agency’s deep expertise in this space. Institutions from the Johnson School at Cornell University, Stevens Institute of Technology, the University of Virginia’s Darden School of Business and the Columbia Business school have partnered with Coyne to deliver integrated messaging to drive wider recognition of their institutional brands.
About Fairleigh Dickinson University
The largest private university in New Jersey, FDU is a not-for-profit, nonsectarian, multicampus institution. Founded in 1942, FDU achieved four-year status in 1948 and approval as a university in 1956. The University offers over 100 undergraduate and graduate degree programs, including doctoral programs in pharmacy, nursing practice, clinical psychology and school psychology; and an AACSB-accredited business school. Degree programs are offered on two New Jersey campuses and at two FDU locations outside the U.S.: Wroxton College, in Oxfordshire in England, and the Vancouver Campus, in British Columbia, Canada. FDU’s 12,000+ full- and part-time students pursue quality career-oriented programs on schedules tailored to their needs — days, evenings and weekends. The curriculum reflects a mission of global education and a foundation of a nationally-renowned Core.
About Coyne Public Relations
Coyne PR is a public relations firm with expertise in PR, social and digital with more than 150 full-time professionals. As 2019 Creative Agency of the Year, Coyne delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 1,000 industry awards since the agency’s inception in 1991 and led to the agency being one of the Top 20 Independent PR Firms in the U.S. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. With an average agency of record client tenure exceeding five years, Coyne has consistently delivered breakthrough creative, unmatched business results and exceptional client service for more than 25 years. The agency’s cornerstone and creative approach is rooted in its Results First process, where the agency always begins with the end in mind, ensuring clients are always where they want to be. For more information, visit www.coynepr.com.
