Parsippany, N.J., March 7, 2017 – Today, Coyne Public Relations announced its selection to support Midea, the world’s number one small cooking appliances brand* and the world’s largest producer of major appliances, in elevating its brand among key media and industry stakeholders in the U.S. market. Under the partnership, Coyne will leverage a multifaceted campaign to build strong, meaningful awareness through media relations and on-site engagement at events and trade shows, with an emphasis on raising Midea’s profile among core audiences and educating them on the company’s product portfolio for the home.
“It is an exciting time to be part of the Midea team as we look to announce new products and increase general awareness of our brand in the coming months,” said Kurt Jovais, Sales and Marketing VP, Midea America. “Our motto is ‘make yourself at home,’ and we look forward to partnering with Coyne to get media excited about our newest introductions and to educate consumers on the features and benefits they bring to families.”
For almost 50 years, Midea has experienced continued growth on a global scale by developing stylish and innovative appliances to the market for an exceptional value. As the brand looks to expand awareness in the U.S., the Coyne team will leverage key industry trade shows as well as a targeted product sampling program in order to reach core trade and consumer media. The partnership kicked off in January with the launch of Midea’s new line of air conditioning solutions for the U.S. market at the 2017 AHR Expo in Las Vegas. At the event, Coyne helped amplify Midea’s presence through a formal press conference, customer reception and one-on-one media interactions. This month, Midea and Coyne will head to the International Home + Housewares Show, which will take place at McCormick Place in Chicago. There, the team will generate awareness for Midea as the world’s number one small cooking appliances brand, and its growing product offering.
“We are thrilled to partner with Midea to help elevate the brand among consumers and media alike in the United States,” said Brian Murphy, Vice President, Coyne PR. “We look forward to working with the team to not only generate awareness for Midea’s great new products, but to educate the industry on the company’s rich history and leadership position.”
Midea is a publicly listed, Fortune 500 company and the world’s leading manufacturer of home appliances. With more than 100,000 employees and operations in over 200 countries, including in the United States, Midea specializes in air treatment, refrigeration, laundry, large cooking appliances, kitchen appliances, water appliances, floor care and lighting. For more information about Midea, please visit us.midea.com.
For information about Coyne PR, please visit www.coynepr.com.
ABOUT MIDEA:
Established in 1968, Midea (SZ:000333) is a publicly listed, Fortune 500 company, that offers one of the most comprehensive ranges in the home appliance industry. Midea specializes in air treatment, refrigeration, laundry, large cooking appliances, kitchen appliances, water appliances, floor care and lighting.
Headquartered in Southern China, Midea is a truly global company with over 100,000 employees and operations in more than 200 countries. The company has 21 production facilities and 260 logistics centers worldwide. After nearly 50 years of continued growth, Midea now generates annual revenue of more than USD22 billion.
Midea is the world’s largest producer of major appliances and the world’s No. 1 brand of air-treatment products, air-coolers, kettles and rice cookers.* Each year, Midea wins 40+ design awards at different global design shows such as reddot, iF, and Good Design Award.
To learn more about Midea, please visit us.midea.com and www.midea.com/global.
*Euromonitor International Limited; Consumer Appliances 16ed
About Coyne Public Relations:
Coyne PR is a public relations firm with expertise in PR, social and digital with more than 160 full-time professionals. As one of the Top 15 Independent PR Firms in the U.S., Coyne delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 900 industry awards since the agency’s inception in 1991 and led to the agency being named the 2016 Best Agency to Work For Globally by The Holmes Report. Spanning nearly 20 industry verticals, Coyne’s client roster includes many of the most respected companies in the world and those who want to be, including The Walt Disney Company, Hard Rock International, Shell Oil, Chrysler, Timberland, Pfizer, VTech, Allergan and Columbia Business School, among others. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. For more information about Coyne PR, please visit www.coynepr.com.
