General Mills Big G cereal partnered with the Milk Processor Education Program’s iconic “got milk?” campaign to tap into nostalgia for comfort as the pandemic drags on. As a part of the partnership, General Mills will release special boxes of Trix, Cheerios, Cocoa Puffs, Lucky Charms, Cinnamon Toast Crunch and Honey Nut Cheerios featuring the mascots with the famous “got milk?’ mustache. Starting on January 11, National Milk Day, the Big G’s Cereal Collective Milk Truck will be delivering milk in the Los Angeles area as a part of a reimagined take on the vintage milk man experience. This new campaign will also include the #CerealMilkStacheChallenge on Instagram and Tik Tok, for social media influencers to show off the milk mustache.
