For International Women’s Day, Häagen-Dazs celebrated its unsung female founder, Rose Mattus. Rose’s favorite flavor, Haagen-Dazs Vanilla ice cream, has been renamed “Founder’s Favourite.” The brand will also offer free scoops of “Founder’s Favourite” in select Häagen-Dazs shops. With this launch, Häagen-Dazs presents “The Rose Project,” in which $100,000 in scholarships will be distributed to trailblazing women who “Don’t Hold Back” across the world.
