Inspired by a spicy penne alla vodka recipe that went viral in 2020, Absolut Vodka has teamed up with Heinz to create a unique Absolut vodka sauce. A limited number of Heinz x Absolut Vodka Pasta Sauce jars will be available for purchase in mid-April. Caio Fontenele, Heinz new ventures director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.”
