With Día De Los Muertos being celebrated on Nov. 1 and 2, Modelo is offering its consumers a new way to celebrate their loved ones who passed away with a digital “ofrenda,” an offering where people decorate grave sites as well as inside their homes. The beer company is allowing patrons to go on its “Raise One In Their Honor” campaign website to create their own digital ofrenda, and it will be added to a memorial wall with other submissions. Renowned artist Mister Cartoon is also collaborating with the brand by offering a free two-hour tattoo session to whoever has the best ofrenda to celebrate the Mexican holiday.
