As the holiday season approaches, Ritz has created a multi-channel holiday campaign. The Our Holidays campaign stems from the cracker brand’s overarching platform, “A Taste of Welcome,” which seeks to demonstrate togetherness and diversity. Ritz has partnered with the famous recipe source, Bon Appetit, to create a recipe book and video series that shows how different cultures celebrate holidays. The recipe book includes recipes from all different cultures while the video series highlights three immigrant families and their holiday traditions.
