With the WNBA season in full swing, Ruffles partnered up with A’ja Wilson, a forward for the Los Angeles Aces to promote the new Ruffles Ridge Twists chips. The twisted-shaped potato chips are available in two flavors, the Double Cheddar and Wilson’s signature flavor – the Smoky BBQ. As A’ja Wilson is the first female athlete partner for the Frito-Lay chip brand, the partnership demonstrates Ruffles’ basketball presence in supporting and investing in female athletes.