Smile movie released in theaters last week comes after a marketing stunt that went viral. Smile actors were hired to give their creepiest smile in the background of highly watched televised events like baseball games and the Today show. This campaign wildly surprised audience members and viewers watching, leading to an uproar on social media platforms. Social media users positively responded to the campaign and applauded its creativity, and the film reached the #1 movie in America while grossing $22.61 million dollars in only its first week released.
